At this point, I just want to see new characters details and esthetically appealing dolls. I don't want Snow White, Cinderella, Ariel and although I love Frozen I do not wish to see anymore Frozen dolls. I know Helena is not part of the line-up but I think she would make a great set along all the other less popular characters mentioned in previous posts. I want something new and original that they won't copy 15 times and I want to see details. Some of the sets they released look terribly plain and cheap...i wouldn't mind paying more for something that is better quality and would probably prefer if they lowered the edition size. But i don't know much about marketing. In the end they'll probably want to continue down the line with characters that guarantee them profits as unfortunate as it may sound for a lot of people.