Help Change DSF
Psycho Pixie
Vacations are a grand thing
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If they won't increase the edition sizes, then I agree that 1 per person is fairer because it give more people the chance to own the pin.
...BUT, the problem with many of the arguments being made here is that they focus on fairness of opportunity to get the pins and/or selling more pins to collectors rather than re-sellers. Don't get me wrong...I want to buy pins at a reasonable price too, but Disney isn't going to change anything based on either of those concerns, nor should they, because they are irrelevant to the bottom line. Their primary aim, and their responsibility to their shareholders, is to maximize profit. They have the numbers, so they are very aware that if they make a certain type of pin (Tangled would be the most obvious example), people will camp out for days and the pin will sell out immediately. They could sell more of that particular pin AND make more profit per pin, because the more you make the cheaper it is to make each pin, but they don't make more. The only explanation for their failure to do so is that the hype serves a marketing purpose. Assuming that's the case, the only reason to change the way the pins are sold is to prevent violence on their property, because of the liability issues, or to prevent associated trouble that could adversely affect their public image. Frankly, a news story about hundreds of people lining up for a pin, and a little pushing, shoving, and name-calling on the neighbouring parking lot, probably increases the marketing value of these releases.
The only way Disney will likely change how they do releases, and the edition sizes is if they see a change in their profit margin.
Ways that could happen:
- Someone gets hurt during a release line up and sues them.
- reduced quality causes the people to stop buying and the pins sit on shelves for days.
- security and staffing for the line ups, needs harm the profit margin greatly enough to make a sizable dent.