Addicted to Alice Pins
Curious...did all the designer dolls not online go to outlets? Give me a break with Pocahontas and Jasmine being online a year and Cinderella "sold out". I don't think Cinderella was ever really a part of a big sale either. Just curious. I don't think any of the 17" dolls will go on sale anytime soon (just basing that on past doll releases prior to 2021). Maybe the old designers will "pop" back up for black friday, but I feel they have gone to parks and some have said they have seen them at outlets. Really bad optics seeing a doll at an outlet imo.
Meh. I feel your viewpoint, but this is absolutely not new. Everything Disney does is cyclical and they either seldom learn from past mistakes or they just overcompensate for them, creating new mistakes.
Were you around for "dollmageddon"? I'm guessing not. The original designer princess line (2009, was it?) was actually limited edition and blew people's damn minds. Chaos, carnage, disappointment, disaster. So when Disney did the first designer villains line, they ramped up the edition size. And either no one cared or Disney just reallllyyyy overestimated how many dolls would prevent a repeat of dollmageddon (or both). But they could not *give away* those villains dolls. They all went on massive clearance or ended up at outlets, etc. And they STILL took forever to sell out.
So this is nothing new. Disney sees people complaining about how they can't get the LE merch they want, and then Disney somehow manages to think the answer is not a reasonable increase in edition size to balance collectibility with accessibility but rather to produce 10,000 of something when maybe 6,000 would do.
Which means, according to history, the next LE thing will be more limited. And then people will complain they can't get it, and then Disney will .....
This is not commentary directed at anyone on either side of the conversation ("make more so I can get one" vs "don't make too many or it's not special"). It's just a comment on how Disney operates in response to that conversation. They just ping and pong between "not enough" and "too much" and never seem to guess right. For a major corporation with decades of merchandising experience, they are pretty stupid pretty often.