So I was gonna reply the same thing but I checked DPB and the retail was $99.99! Which makes me appreciate the seller pricing*, haha, but means it was expensive to begin with!
* I'm guessing they bought at AP, I mean MK, discount and just didn't mark up further. Which we all know you aren't supposed to do, but that ain't my circus. The individual pins were marked up since retail was $19.99.