What is a reasonable markup on Star Wars 2013 pins?

I am going to WDW in May for Star Wars weekend 2013. I was just wondering what you think a reasonable markup is for these pins?

It depends on the pin really. Some of them sold out right away, some made it to the cast store for a discounted price.

Could I ask what you would consider fair? What you said makes a lot of sense.

Been to the first day of the first weekend of SWW for 10 years. Really depends on the pins and designs. The expensive low LE's Trade well but it depends on the subject matter. Check out PinPics for prior years and take a look at the Auction sites for what is out there and what has sold.

I have a General Grievous Jumbo from a few years back that has had ZERO interest displayed.

Appreciate the advice. Thanks.

Mike, your jumbo has ZERO trading but 25 wanting now on Pin pics
maybe you can trade it now

Generally I haven't seen many go for over $30 for a single normal price pin with the exception of the "piece of" pins. The super high LE, like 3000, only get $18-$20. And the sets generally don't do much more than 10%-20% over cost as many do make it to the outlet. The design has most to do with it but generally Disney characters dressed as Star Wars characters don't fair so well. Yoda and Vader are best, Chewbacca & Boba Fett are next, then Luke, Leia, and Han, then anybody else is after that.

Thanks guys.