First, don't give up.
Second, you need to have a standard response about what the charity is about, what the disease is about, etc. Not direct someone to research it themselves. Because at that point, you've lost over 50% of readers.
Third, your signature should have a link to the Scott Ward-Schofield Memorial Fund. A
clickable link.
Fourth,
I will say what I said on the other board, you really need to look locally (within the UK) for sponsors to subsidize this event. The local charitable organization I am involved in (in the US) gets sponsors within the local community to subsidize their major charity
event, which is a yearly ball held at a local hotel. This year, it also involved dancing and a casino night. All members of the organization were required to purchase a $125 ticket to the ball, of which $75 is tax deductible.
You need to play up the tax-deductible aspect of the donation.
If it is tax deductible in the US and other countries to donate to non-US charities, you should play that up (here). If it is tax deductible only for UK people, that's fine too, play that up when you ask local businesses to help sponsor the event.
Although, looking at this IRS publication:
http://www.irs.gov/publications/p526/ar02.html#en_US_2012_publink1000229695
It appears that it is not, see this quote:
"Contributions to Nonqualified Organizations
You cannot deduct contributions to organizations that are not qualified to receive tax-deductible contributions, including the following.
6. Foreign organizations other than certain Canadian, Israeli, or Mexican charitable organizations."
BTW, here is the fund's "Registered charity number 1143635" (on their website)
Back to the last charity event I attended, the organization had donors (including group members) donate bottles of wine, which they then auctioned off as a "wine bin" for which you had to purchase $100 ticket and there were only 52 tickets sold (I think there were at least 52 bottles of wine). The 52 tickets corresponded with a deck of cards. Each card drawn, the person had to sit down (loser). The last card was the winner (so it took a while to go through). <--this is something they do every year and it raised $5200 (again, sponsors/donors donated the wine).
And not just local businesses but local politicians! They can donate items that have a monetary value attached (dinners at their house, cooked by themselves or their lovely spouses) that can then be auctioned off (not in a raffle, but either a live auction or a silent auction with a minimum bid amount.) Politicians love to be involved in charities (it makes them look good to voters.) Get your local mayor, city council, famous barrister, etc. involved.
Have you contacted Disneyland Paris to see if they could donate tickets? WDW and DLR does that for certain organizations (must be 501(c)(3)) so you should find out if your charity
qualifies on the UK-side.)
If people donate money to your organization, perhaps you can use the funds to purchase DS UK pins? Or other items on the DS website?
Perhaps get one person in the US to be your "point-person" for collecting donations and everyone sends the donations to him/her? Then that person can mail out the item (although there would probably be customs charges associated with that)?
Finally, the charity should set up a PayPal account in order to accept monetary donations. If it has one, you should provide it to us. A personal one is fine too (for you or Elaine).
BTW, here is the link to donate to the charity directly (but you have to donate as pounds £
https://mydonate.bt.com/charities/thescottwardschofieldmemorialfund
Hope this helps. One thing I am doing is going to try to raise up to $10,000 for 2-3 different charitable organizations in the area. Hopefully by mid-to-late summer. I have a sample fundraising letter done so if you need pointers (for approaching local businesses, etc.), that would be great.