I think Charlotte could be a character they could develop a lot of merchandise around, even though the movie might not be one of Disney's biggest hits. I think of her as similar to Marie from Aristocats--not a movie that shows up in a lot of merchandise or in the parks, but that character has some marketability on her own. They seem to try putting her in a pin every so often, and she's a regular at Epcot. Lottie could possibly be a breakout character like that, maybe after some time has gone by. Sometimes a movie that doesn't do well when it's first released can be rediscovered and reach a higher status with later generations.