My cousin and I have always talked about a Disney Heroes/Disney heroines collection. Similar to the Disney Princess franchise but with numerous amount of characters male and female that aren't necessarily princes or princesses. Hercules, Megara, Milo, Kida, Quasimodo, Esmeralda, Alice, Peter Pan, ect... It could have dolls, collectible, clothing, costumes, and much more. It could even bring in some lesser shown villains into the series. I feel like a series like this could be amazing for people of all ages. Younger kids who may not know of these lesser known heroes, heroines, and villains. Also people who have been fans of these characters for a long time and can finally have some new merchandise featuring them.
I feel like a franchise like this could really allow for the Disney Store to expand on all of their characters and not just the Princesses, Disney Jr, and Marvel. Especially as of late with everything being about Frozen it would be nice for people see that there are so many amazing (and much better in my opinion) characters and stories than Frozen.