Totally agree! We can always try to see the “bad” in things, but I like looking at it the way that you do. Just imagine all the little kids who get to see a flag that is representative of LGBTQIA+ rights and acceptance and pride. Maybe it opens up a dialogue for them in their family unit, or maybe it just makes them feel less alone if they identify themselves as a member, or maybe it just makes them less ignorant/resistant to the notion that other lifestyles exist. I wish I could have lived in such an open/accepting society growing up.Do I understand that the main motivation for giants like Disney, Target, etc. to put out rainbow merch is to cash in on Pride? Yes.
Do I still attend Gay Days at Disney and spend money on rainbow food and merchandise and the like? Yes.
I look at it several ways:
- The more they do it, the more it normalizes it. Regardless of the reason behind it, it still puts Pride into the world in a positive (or at very least neutral) connotation.
- Giant corporations are motivated by what would make them the most money. If they did not think a majority would support it, they would not do it. The fact that they are putting out stuff means society as a whole has shifted enough where they feel like the investment is worth it.