Aurora and Phillip won't be as crazy because people generally don't care about them.
Maleficent is gonna be nuts!
I think this release was crazy mainly because it is FROZEN. and scalpers are up there to buy everything and resell. But as we've seen with Cinderella, people generally don't pay that high of a price for them. So it makes sense that Aurora won't be that high up too.
I'm personally excited for all the merch and kinda pissed off because of what Disney is doing.
They released Maleficent the same year, so that's going to eclipse the great classic.
They delayed the 3D blu-ray release of Frozen because they wanted to sell the future 3D releases of Incredibles and ratatouille. And also because They didn't think that Sleeping Beauty was gonna sell well.
So expect most Sleeping Beauty merchandise to be terrible. With barely anything that is worth getting. I hope that they do an Art of Aurora line.
It's kinda sad cause the animation of Sleeping Beauty is breathtaking and I was kinda hoping they'd do something to honor that.
But you never know.. I can see that they've already started with Aurora, She replaced Ariel/Cinderella on the "princess" button.